Anti-Kickback, Fraud, Stark, and Marketing - Where are the Landmines?

Why Should You Attend:

This webinar will provide the basic building blocks you will need to develop and maintain your company’s precious commodity – your reputation – and eliminate exposure to fraud charges based on marketing practices. It will also cover the practical requirements and operations, principles of compliance and the basic elements that every business has to have to reduce civil and criminal liabilities and economic sanctions.

On completing this webinar, you will have an understanding of anti-kickback regulations, Stark laws, and compliance issues that shore up company weaknesses in marketing. You will know how to implement mandatory internal controls to reduce exposure to risks. The course includes a case study discussion of how a company's marketing efforts exposed an organization to many vulnerabilities.

This session will benefit all functional groups who have data protection responsibility, marketing responsibilities, or need to understand the basics of compliance.

Areas Covered in the Webinar:

• Federal False Claims Act
• Federal Anti-Kickback Statute
• Federal Anti-Referral Law (Stark I & 2)
• Introduction to basic compliance as an effective tool.
• Case study about an organization and how their marketing efforts exposed the organization to vulnerabilities.

Who Will Benefit:

This webinar will benefit all healthcare providers (clinical labs, hospitals), related service providers, radiology, radiation therapy, nutrient and prescription drug manufacturers and durable medical equipment suppliers.

• Practice Owners/ Administrators
• Providers
• Sales and Marketing Managers
• Customer Service Managers
• Risk Management
• Medical Providers including Registered Nurses, Physician Assistants, and Administrative Staff
• Attorneys and Legal Staff

William Mack Copeland
Principal, Copeland Law LLC

William Mack Copeland, MS, JD, PhD, LFACHE, practices health care law in Cincinnati at the firm of Copeland Law, LLC, where he is president and CEO. A graduate of Northern Kentucky University Salmon P. Chase College of Law, Bill is a frequent author and speaker on health law topics. He is a member of the American Health Lawyers Association, American, Ohio and Cincinnati Bar Associations. A former hospital chief executive officer, he is a life fellow in the American College of Healthcare Executives. He was awarded the American College of Health Care Executives Senior-Level Healthcare Executive Regent’s Award in 2007.

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