Label Claims for food, Probiotics and Cosmetic products in Brazilian Regulatory System

Why Should You Attend:

Understanding the essential Information on the requirements for labeling is a gold key for your approval process in the Brazilian regulatory system, Anvisa. Labeling cannot be false or misleading. The claim must be clear and true. Do you know that a mistake in your claim can transform, for instance, a cosmetic in a pharmaceutical product? The same principle is applicable for food and probiotic. So, to launch a product in Brazil it is fundamental have complete understand of claim's regulation in order to avoid pitfall in your marketing. Keep up-to-date knowledge of relevant regulations and guidelines and contribute to ensuring company level awareness and compliance with the local legislation.

At the end you will have opportunity to think about theoretic cases with examples how to adapt your food, cosmetic and probiotics claim according with the local legislation.

Learning Objectives:

• The Brazilian Labeling Requirement for Food, Cosmetic and Probiotics.
• A comprehensive guide to the complexities of claims in the Brazilian regulatory system.
• The Brazilian Consumer Code overview for Food, Cosmetic and Probiotics claims.
• Supporting the implementation of regulatory strategies.
• Building that the procedures and policies to meet the applicable regulations.

Who Will Benefit:

This webinar is aimed at introducing the Brazilian Reimbursement System - Regulatory Affairs to:

• Head of Regulatory Department
• Individuals
• Supply chain
• Heads of Purchase Department
• Projects Head
• Project Manager
• Head of Regulatory Department
• Regulatory Consultant
• Head of Quality Control
• Technical Responsible
• Head of Legal Dept.
• Project Marketing
• Head of IT Department

Eliana Silva de Moraes
President, Brazilian Regulatory Affairs

Eliana Silva de Moraes is a Lawyer, specializing in Public Health Law (1992), graduated in Public Health Law, by Public Health School - University of Sao Paulo (1995); master degree (II) in Biomedical Law University of Coimbra, Portugal (2005), Ph.D. in European Regulatory on Public Health Law by Paris VIII University. 26 years’ experience in Pharmaceutical law, Food law, Cosmetic law, Medical Device and Equipment law, Pharmaceutical and Veterinary product for Brazil and Latin America countries, for administrative, litigation and facilitator process.

Played an active role in setting up Brazil’s Public Health Regulator (ANVISA), organizing the agenda of its first President in USA in order to explore the US System established through the Food and Drug Administration (FDA) in December 1998 as well as in the global harmonization process.

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