Food Recalls - Planning and conducting a Food Recall and Crisis Communication

Why Should You Attend:

This training will describe how to create the most comprehensive Food Recall Plan (or Crisis Response Plan). We will review the Data Gathering/ Investigation phase specifically and give examples of microbiological studies (e.g. Listeria monocytogenes) as well as foreign material investigation along with a number of important issues to be remembered.

Another crucial element is your communication strategy, for the public as well as customers and shareholders. This webinar will discuss the different communication strategies you should adopt for Whether your customers respond with disinterest to a serious hazard or outrage. The training will show how the messages sent at the outset of the recall will be different than when the regulator gets involved and different again as the recall reaches a conclusion.

Areas Covered in the seminar:

• Companies are encouraged to create a flow diagram of the steps in a recall.
  • Each department will then list their roles and responsibilities at each step.
  • Each department then will report to the large group as to what they see their role to be and the others will test their thinking and add suggestions.
• Also,Study the investigation process of a Listeria outbreak.
• Understand what analyses can be done to better understand foreign material complaints.
• Review basic concepts of Crisis Communication.
• Outline the responses / approaches based on a variety of crisis scenarios.

Who will Benefit:

This webinar will provide valuable assistance to all companies/ manufacturing sites. Those that would benefit most would be:

• General Managers
• Plant Managers
• Operations / Production Managers
• Quality Assurance Managers

Instructor Profile:

Irwin Pronk , has 30 years of experience in the food, automotive and packaging industries. Working experience includes Canada Packers (R&D) and Pillsbury/Green Giant (QA) and since Feb'95, Consulting, Training and Auditing in the areas of Food Safety (HACCP), Quality, Continuous Improvement and Management Systems development. Experience includes on-farm, feed mills, food processors, municipal water departments, automotive suppliers and packaging suppliers, in Canada, United States, Japan, China and Jamaica. Irwin has worked with over 300 companies and trained over 10,000 individuals.

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