How to Break Into Brazilian Market - A Regulatory Overview for Cosmetics and Personal Hygiene Products

Why Should You Attend:

Brazil is a 41.7 billion dollars/year market for cosmetics and personal care products, with a market share of 11%, which places the country as the 3rd largest in the world, after USA and Japan. Marketing researches project that by 2020 Brazil might overcome Japan and become the 2nd market worldwide.

The recent political and economic crisis has been responsible for the first retraction in local cosmetics market in 23 years. On the other hand the devaluation of countries currency, Brazilian Real, could represent an opportunity for foreign companies to start investing in this huge full of potential market.

To explore that window, companies must have a clear understanding of its regulatory rules and requirements, which is the subject of this presentation.

Areas Covered in the Webinar:

• Company Licensing
• Concepts & Basic Guidelines for Cosmetics
• Classification: Degree of Risk (New RDC 7/2015)
• Clearance Procedure within ANVISA: Notification or Registration
• New Rules on Government Fees
• New Automated Registration System (SGAS/ANVISA) and its Limitations
• Ingredient Lists for Cosmetics in Brazil/Mercosur
• Labelling and Advertising
• Business Models
• Case Studies

Who Will Benefit:

This webinar is designed for professionals in cosmetic companies and ingredient suppliers, looking at Brazil for expansion and growth. Employees who will benefit include:

• Managers
• Regulatory Personnel
• Technical Staff
• Quality Assurance Staff

Claudia De Lucca Mano
Founder, Pharma Share

With a law office in Sao Paulo, Brazil, since 1994, Claudia Thereza de Lucca Mano is a practicing attorney and consultant, who specializes on Brazilian regulatory affairs affecting health, pharmaceuticals, cosmetics, nutrition, medical devices, etc.

She is registered with the Sao Paulo Brazilian Bar branch, and has a law degree from Pontificia Universidade Católica, Sao Paulo, with emphasis on Collective Rights.

Ms.Claudia is the founder of congress for pharmaceutical ingredients and prescription pharmacies Pharmashare©”. She is an expert on Brazil’s National Agency for Sanitary Surveillance (ANVISA), also a member of Committee of Regulated Markets and Sanitary Law of Brazilian Bar, and of the American Bar Association, Section of International Law, Committees of Foreign Legal Consultant and International Life Sciences and Health Law.

Topic Background:

Regulations in Brazil are a complex framework of federal, state and city rules, which requires careful navigation. It´s imperative to understand them to plan the launch of any cosmetic, toiletry or other regulated product, the only path to guarantee that early stages of a new market are completed on a reasonable time and legal manner.

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