Implementing the new standard for product recall: AS/ISO 10393

Why Should You Attend:

The number of recalls seem to be increasing every year. What you are probably noticing however is that more of them are escalating into a crisis. Social media means that companies have act faster and communicate effectively if they are to prevent a crisis that impacts their brand.

This webinar will take participants through the process of developing an effective incident and product recall plan that is consistent with the International and Australian standards for product recall (AS/ISO 10393). And will help them protect their brand and reputation when an incident happens.

Learning Objectives:

• Protect your brand
• Enhance you reputation with consumers, customers and regulators
• Build high level problem solving and brand protection capabilities
• Meet the requirements of regulators, insurers and customers

Areas Covered in the Webinar:

• Preparing for a recall
• What causes incidents and recalls to escalate in to a brand crisis?
• What should be included in a recall plan?
• What key items are often missing from most recall plans that are critical for preventing a brand crisis?
• Deciding whether to recall
• Incident notification and investigation
• Recall risk assessment
• The Incident Management Team and Decision making
• Implementing a recall
• Strategy and action plan
• Recall communications
• Monitoring and measuring effectiveness
• Closing the recall

Who Will Benefit:

This webinar will help Food and consumer goods manufacturers, importers, distributors and retailers. Titles includes:

• Quality and technical managers
• Risk Managers
• Operations managers
• Marketing managers
• Corporate communications

Steve Hather
Risk, Product Recall and Crisis Management Coach, Trainer and Consultant for Food and Consumer Goods Companies

Steve Hather has been involved in risk management, product recall and crisis management for over 25 years and provided advice to some of the world’s best known companies. While working with The Coca-Cola Company he designed and developed the global incident management and crisis resolution program used by the company to this day.

Steve is a Director of the Recall Institute, a training and consulting centre of excellence dedicated to building the capabilities of food and consumer goods managers to protect brands through effective incident prevention and product recall management.

Steve was the co-author of the Australian and International Standards for Product Recall – AS/ISO 10393.

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