US Market Access & Reimbursement : Medical Devices

Why Should You Attend:

This course specifically focuses on getting your Medical Device [whether new or existing] used by physicians and hospitals instead of being de-selected, because other choices are available that are reimbursable by insurance, thereby being lower cost to the patient. This course focuses on a practical approach to help you understand your current status to be reimbursed and then what options you might have to have your device added to existing reimbursable codes or when other steps might be necessary to secure a reimbursable status.

Managed by the U.S. Medicare System, the system is extremely complex to understand. Different codes, payment mechanisms and different payors all add to a confusing system. The Course will walk you through the steps of defining a Winning Reimbursement Strategy, including what options might be available and what are the chances of success with each.

Webinar Agenda / Areas Covered:

• Defining the Opportunity
• U.S. Medical Device / IVD Reimbursement Market: Segments, Key Profile Plans
• Definitions Used
• Developing a Winning Reimbursement Strategy
• Common U.S. Payors
• Different Codes & Payment Mechanisms
• Impact of Care Setting: Outpatient vs. Hospital vs. Self Administration
• Reimbursement for U.S. Decision Makers
• Conclusions

Who will Benefit:

• U.S. and ex-U.S. Manufacturers looking to enter the U.S. Market
• Global Business Development personnel responsible for entering new markets and having their devices selected by medical staff
• Any sales or general management employee requiring an understanding of how to grow new markets for medical devices
• Regulatory personnel whose responsibilities require knowledge of U.S. reimbursement mechanisms
• Medical Device commercial or project managers who can build this into their development plans early-on
• QA / QC Personnel
• Global Supply Chain personnel

Robert J Russell
President, RJR Consulting, Inc

For the past 9 years, Robert J. Russell has been President of RJR Consulting, Inc. The company assists the pharmaceutical, medical device and biotech industries in understanding and complying with International Regulations affecting compliance, new product development, manufacturing and quality assurance. RJR has offices in Columbus, OH, Washington, DC, Brussels, Belgium with exclusive affiliates across Asia and Latin America. Bob has 28 years of past industry experience as a CMC specialist, R&D Director and Global Director of Regulatory Affairs for Merion Merrill Dow pharmaceuticals and Cordis-Dow medical devices. He has a BS / MS degree in Chemistry.

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