"Free From" Claim Substantiation Strategies for Dietary Supplements and Foods in the US

Why Should You Attend:

Our culture of thriving mobile technology, internet, and social media has facilitated the communication of information, allowing consumers the opportunity to share experiences and communicate with others about the dietary supplements they use. Indeed, the success and growth of many in this industry is founded on customers sharing their honest product reviews and experiences (i.e. “testimonials”).

It is important to remember, however, that testimonials and endorsements may not always be accurate and could be deceptive, dangerous, or even harmful to public health. Because this content can be considered “commercial speech”, depending on how and where it is used, it is the responsibility of your organization to ensure that all testimonials, reviews, and/or endorsements used officially by the company in the promotion and advertising of products is not only used with permission, but is also accurate and compliant.

There are several governing agencies that monitor the use of endorsements and testimonials in advertising and can take action against your company. As the advertiser, you are subject to liability for false or unsubstantiated statements made through endorsements and testimonials. This webinar has been created to help guide your company in complying with the applicable Food and Drug Administration (FDA) and Federal Trade Commission (FTC) regulations.

• FTC targeting testimonials and endorsements in advertising of dietary supplements
• Does your dietary supplement company use influencers to promote your products? Is this practice putting your company at risk?
• When does a customer’s review become commercial speech?
• What are the regulatory considerations for using testimonials and endorsements in the advertising of dietary supplements?
• Does the FTC have your customer’s testimonials in its cross-hairs? Learn effective strategies minimize risk when using user-generated content in the promotion and advertising of your dietary supplement.

Areas Covered in the Webinar:

• When do testimonials and endorsements become commercial speech?
• How are endorsements and testimonials defined?
• Do you need to substantiate a customer’s testimonial?
• Permissions to use user generated content
• Drug/Disease versus Structure-Function claims
• Editing or Modifying Testimonials
• Disclosure of Material Connections

Who will benefit:

• Regulatory Affairs Professionals
• Corporate Counsel
• Legal Affairs
• Technical/Scientific Affairs Professionals
• Research & Development
• Marketing/Product/Brand Management
• Copy/Technical Writers
• CEOs

Travis Austin MacKay
Director of Regulatory Affairs, Plexus Worldwide

Travis MacKay is the Director of Regulatory Affairs for Plexus Worldwide, a leading direct sales company with a range of products dedicated to helping others obtain health and happiness. He currently oversees international regulatory compliance activities driving strategic direction focused on claims development and substantiation strategy, product development and commercialization, international formulation considerations, and quality testing & validation.

Travis has 20 years of quality and regulatory experience, including prior regulatory affairs leadership positions within well-respected, global consumer product companies. He has a passion for mentoring regulatory professionals to develop robust compliance systems that keep business moving forward.

Travis Graduated from the University of Utah in 2002 with a B.S. in Behavioral Science and Health (Human Health Emphasis). He is a fly-fishing enthusiast, a college football fan, an exercise junky, and a lover of classic cars. He escapes the noise by spending time with his family in the outdoors of beautiful Arizona.

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