Why Should You Attend:
Your organization has developed a truly innovative dietary supplement and wants to advertise its benefits broadly through multiple media channels. As a regulatory professional, you need to make sure that all efficacy claims used in advertising and labelling are compliant and do not draw unwanted attention from the Federal Trade Commission and the Food and Drug Administration.
The Federal Food, Drug, and Cosmetic Act requires that a manufacturer of a dietary supplement making a nutritional deficiency, structure/function, or general well-being claim has substantiation that the claim is truthful and not misleading. Additionally, the FTC Act strictly prohibits unfair or deceptive acts or practices.
The FTC has brought several enforcement actions against dietary supplement companies, and in some cases levied multi-million-dollar fines and penalties for violative advertisements. Simply put, any advertisement for your product must be “truthful and not misleading”. To meet this requirement, the FTC has stated that product efficacy claims must be substantiated by “competent and reliable scientific evidence”. But how do you know if your scientific evidence meets FTC’s expectations. This course provides strategies to: 1) identify claims; 2) characterize and rank the different types of claims; and 3) determine the level of scientific evidence needed to substantiate different types of claims.
Areas Covered in the Webinar:
Who will benefit:
Travis MacKay is the Director of Regulatory Affairs for Plexus Worldwide, a leading direct sales company with a range of products dedicated to helping others obtain health and happiness. He currently oversees international regulatory compliance activities driving strategic direction focused on claims development and substantiation strategy, product development and commercialization, international formulation considerations, and quality testing & validation.
Travis has 20 years of quality and regulatory experience, including prior regulatory affairs leadership positions within well-respected, global consumer product companies. He has a passion for mentoring regulatory professionals to develop robust compliance systems that keep business moving forward.
Travis Graduated from the University of Utah in 2002 with a B.S. in Behavioral Science and Health (Human Health Emphasis). He is a fly-fishing enthusiast, a college football fan, an exercise junky, and a lover of classic cars. He escapes the noise by spending time with his family in the outdoors of beautiful Arizona.
Registrants may cancel up to two working days prior to the course start date and will receive a letter of credit to be used towards a future course up to one year from date of issuance. ComplianceOnline would process/provide refund if the Live Webinar has been cancelled. The attendee could choose between the recorded version of the webinar or refund for any cancelled webinar. Refunds will not be given to participants who do not show up for the webinar. On-Demand Recordings can be requested in exchange. Webinar may be cancelled due to lack of enrolment or unavoidable factors. Registrants will be notified 24hours in advance if a cancellation occurs. Substitutions can happen any time.If you have any concern about the content of the webinar and not satisfied please contact us at below email or by call mentioning your feedback for resolution of the matter. We respect feedback/opinions of our customers which enables us to improve our products and services. To contact us please email [email protected] call +1-888-717-2436 (Toll Free).
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